News

Contact:
Katherine Madariaga
Atomic Public Relations
katherine@atomicpr.com
415 402-0230

Kinoma Introduces Kinoma Play —
the world’s first mobile media browser

Connects users to the most mobile media ever

PALO ALTO, Calif.—August 25, 2008 -- Kinoma, a visionary creator of mobile media software, launches Kinoma Play to unify media browsing, search and playback, making it the first true mobile media browser. Featuring a user interface inspired by the simplicity and beauty of a digital television, Kinoma Play turns any Windows Mobile smartphone into a digital media powerhouse.

With Kinoma Play, smartphones now have digital media capabilities that meet, and sometimes even exceed, what users can do on their personal computers. Kinoma Play goes beyond organizing and playing a user’s video, audio and picture files, by bringing in media from around the Internet through the built-in Kinoma Guide, the most comprehensive catalog of the freshest, most diverse mobile media available.

Kinoma Play provides on-demand access from your phone to an unparalleled range of content:

• Media files – Play the music, video, pictures, panoramas and audio books on your phone
• Media services – Share your Audible.com, Flickr, iDisk, Live365, and YouTube accounts between your phone and computer
• Internet – Explore a terabyte of constantly updated, free streaming podcasts, music, radio stations, web-cams and audio books from thousands of providers including ClearChannel, CNN, NPR, Reuters, SHOUTcast, TUNED.mobi, and SomaFM
• Home PC – Access the gigabytes of music, video and pictures on your home PC from your phone – both on-demand streaming and download

“We created Kinoma Play to make it fun and easy for people to discover all the great media their phones can play,” said Peter Hoddie, co-founder and CEO of Kinoma. “By combining media playback and browsing, Kinoma Play frees users to explore an unprecedented range of media content.”

Among the key innovations in Kinoma Play:

• Streaming podcasts – Instead of tediously downloading and syncing, podcasts stream on-demand, so users are always up to date
• “Media First” user interface – User interface elements all-but-disappear when viewing photos, listening to music, or watching video to keep the focus on the media
• High quality YouTube – Kinoma Play provides high quality YouTube video by playing the same feeds delivered to your PC, when bandwidth permits
• Integrated search – Search your phone, your home PC and the Internet to find what you want
• Menu Pod – A beautifully animated dynamic menu providing fast access to many powerful features

“Kinoma Play offers the first streaming mobile access to your Audible.com account, so whether you want to listen to books you already purchased or are buying new ones, you get instant gratification — they are available immediately on your phone without connecting to your PC,” said Will Lopes, VP, Business Development, Audible.com.

“Kinoma Play connects smartphones to Live365, the world's largest Internet radio network, bringing thousands of great commercial-free stations to listeners on the go,” said Mark Lam, CEO, Live365. “Every type of music and talk radio you can imagine…and your presets are always in sync between your phone and the Live365 website making it easy to listen to the Live365.com website at work AND in your car on the way home!”

“Kinoma Play is fast, intuitive, and shows how a kick-ass player can deliver a great media experience on smartphones,” said Joe Costello, CEO of Orb Networks. “Orb adds a whole new dimension. Now my media experience isn't limited to what I can download and carry with me. With Orb you get anytime access to all your media – movies, music, and photos – from your home PC. Kinoma Play really makes the smartphone media experience as good – or better – than what you get on today's most expensive ‘media’ phones.”

“With Kinoma Play, Kinoma continues a tradition of developing great software for Palm® products,” said Jonathan Wall, director of developer relations, Palm, Inc. “Kinoma Play takes advantage of our unique touch screen device capabilities and 3G connection speeds to offer the best way to enjoy services like Orb and YouTube on your Palm Treo™ smartphone.”

“This is a dynamite mobile media player! I love the way Kinoma Play integrates everything beautifully - my music, photos and video easily connects with content directly from the web," said Jamie Odell, Director, Product Management for Jaman.com, the world-wide distributor of online movie entertainment and Kinoma Play user. “I can view my local photos or play my own Flickr Photos and YouTube videos, and even listen to my favorite podcasts in the Kinoma Guide.”

Pricing & Availability

Kinoma Play is available at the Kinoma web site (www.kinoma.com) for a one-time payment of $29.99. The software is compatible with Windows Mobile 5.0 and higher.

Kinoma is also introducing Kinoma FreePlay as a free download. Kinoma FreePlay shares the same gorgeous user interface and simplicity of use with Kinoma Play. It is a great MP3 player and photo viewer and provides access to much of the Kinoma Guide including Audible.com, Flickr, Live365, Reuters, SHOUTcast, YouTube, and thousands of streaming podcasts.

Kinoma Play customers and Kinoma FreePlay users receive these special offers from Kinoma’s partners:

• Audible.com – Sign up for a new Audible.com account in the US and receive the complete audio book of the best-seller “The Seven Habits of Highly Effective People” for free.
• Live365 – Free 5-day trial of thousands of commercial-free radio stations. No sign-up required.
• Orb – Free PC software to access the media on your home PC from your phone.
• Kinoma FreePlay customers receive a 14 day free trial of aacPlus v2 audio for playback of unprotected music from their iTunes library. (Unlimited use of aacPlus v2 is included with Kinoma Play).

About Kinoma

Kinoma is a privately-held company formed in May 2002 to design and build mobile media products. Kinoma creates innovative, leading-edge products that are fun and easy to use while providing rich functionality.

Kinoma is a registered trademark of Kinoma, Inc.

Palm and Treo are among the trademarks or registered trademarks owned by or licensed to Palm, Inc. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.